Marketing Minor

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Program

Business Administration

Summary of Requirements for a Minor in Marketing (Foundation Courses)

Item #

Title

Credits

ECO 101

Principles of Economics I

3

PSY 101

Introduction to Psychology (PS)

3

Sub-Total Credits

6

Marketing Courses

Item #

Title

Credits

BUS 310

Consumer Behavior

3

BUS 320

Digital Marketing

3

BUS 360

Business to Business Marketing

3

BUS 402

Marketing Research and Analysis

3

BUS 404

Highland Road Marketing - Practical Applications in Marketing

3

BUS 405

New Product Development

3

BUS 425

Advanced Theories in Marketing

3

Sub-Total Credits

21

Marketing Minor Electives (Apply up to 6 credits)

Item #

Title

Credits

ANT 101

Introduction to Cultural Anthropology (OC)

3

ANT 140

Language and Culture (OC)

3

ANT 307

Ethnographic Methods

3

BUS 404

Highland Road Marketing - Practical Applications in Marketing

3

BUS 415

Social Entrepreneurship

3

COM 101

Mass Media and Society

3

COM 150

Introduction to Communication Theory

3

COM 225

3

COM 310

Communication and Technology

3

CSC 100

Introduction to Programming in C++ (PS)

3

DSC 105

Introduction to Data Science (OC/PS)

3

ENG 103

Oral Presentation

3

PSY 225

Social Psychology

3

PSY 210

Cultural Psychology

3

PSY 235

Statistics for the Behavioral Sciences (PS)

3

PSY 250

Research Methods with Human Participants

3

Sub-Total Credits

6

Total Credits

33