BUS 404: Highland Road Marketing - Practical Applications in Marketing

Class Program
Credits 3

A marketing class structured around an in-house student-run marketing services firm that involves designing a practical and academically rigorous course. This approach provides students with hands-on experience in applying marketing concepts and strategies in real-world scenarios, thus enhancing their learning and readiness for future professional roles. Cross-listed: ECON 101/PSY 101

Prerequisite Courses
Prerequisites

Or instructor approval.